1092_PA70600 1092_品牌與行銷 BRANDING AND MARKETING

The focus of this graduate course is on cultural innovation in brand management. Relying on culture as a source for innovation in branding to provide welfare for consumers is the primary focus of this course. This course takes an interdisciplinary approach to integrate art, culture, consumption, marketing, economics, sociology, anthropology, literature, philosophy, etc. to understand how business sectors (brands), can take part in cultural innovation and still maintain a sustainable business model. This course discusses emerging thoughts that are growing in the intersection of these areas.